Press Release Templates: 5 Formats That Still Get Picked Up

A press release only works if a journalist reads past the headline. Most don't — not because the news isn't interesting, but because the format buries the point. Reporters skim for newsworthiness in the first two sentences; if it's not there, the pitch is dead on arrival.

Here are five press release formats that consistently perform, and when to use each one.

1. The Product Launch Release Lead with what changed for the customer, not what your team built. "Company X launches Y" is a weak headline; "Y now lets [audience] do [outcome] without [old pain point]" gives an editor a reason to care. Structure: headline, one-paragraph summary, a quote from a founder or exec, three supporting details (pricing, availability, differentiation), boilerplate, contact info.

2. The Funding Announcement Reporters covering funding care about three things: the number, the investors, and what the money is for. Lead with the raise amount and round type in the first sentence. Investors want their names in the story too — include a quote from your lead investor alongside your own.

3. The Milestone/Data Release This format works when you have a genuinely interesting number — user growth, industry data, a survey result. Lead with the number itself, not the company. "73% of marketers now use AI to draft first-round content" is a headline reporters will use; "Company X releases new survey" is not.

4. The Partnership Release Two brands, one announcement. Keep it balanced — quote both sides, and be explicit about what changes for customers of each company. Avoid pure PR fluff like "excited to partner"; explain the mechanism (integration, distribution, co-branded product).

5. The Crisis/Response Release Rare, but worth having a template ready. Lead with the facts, not the apology. State what happened, what you're doing about it, and a named point of contact for follow-up questions. Speed matters more than polish here.

What all five have in common

Every format above front-loads the news. Editors decide whether to keep reading in the first ten seconds, and a release that opens with "About Company X" instead of the actual story loses that window immediately. Keep the boilerplate — the "who we are" paragraph — at the bottom, always.

A press release is also only half the job. Even a perfectly formatted release does nothing if it never reaches an editor who covers your beat. That's the part most teams underinvest in: building the actual relationships and outreach cadence that gets a release opened, not just sent.

That's the gap Infin8Content's Digital PR & Link Building feature is built to close — pairing content like this with the outreach infrastructure to actually land it in front of the right journalists and get the coverage (and links) to show for it.

Related reading:

• How to Write a Press Release (The Structure That Still Works)
• Media Advisory vs. Press Release: When to Use Each

Tired of content bottlenecks? Infin8Content handles the entire workflow: writing, optimization, approvals, and publishing. Start today. https://infin8content.com/register

Editorial note: This content was researched and generated on 2026-07-17. Facts and pricing are verified at time of writing and subject to change.

Share this article: · Post on X · Copy link